Topic: campaigns

The Jeff Merkley and Gordon Smith campaigns released their quarterly fundraising totals today. The Merkley campaign raised $1.42 million for the quarter, while the Smith campaign raised $1.35 million, according to the O's Jeff Mapes. Of that $1.42 million, the Merkley campaign reported that over $420,000 of it was donated online. Noted Mapes: [The Merkley campaign said] it raised $420,000...

I subscribe to Roy Williams' view that campaigns rarely fail because they use the wrong medium; they fail because they deliver the wrong message. But it's an uphill battle — one of the most common objections an advertising salesperson hears is "We tried [name of medium here] and it didn't work." The other day a jewelry store owner told me he wasn't interested in meeting with me because "we...

As a follow-up to the post below, Pew has a new poll out on intensity, which bolsters the case. The outlook for the presidential election at mid-year is substantially different than at comparable points in time in recent campaigns. First, turnout is likely to be higher this fall -- perhaps much higher than in previous elections -- as voter interest continues at record levels. Second, as has...